Allows users to share and manage information they feel is important on your site through bookmarking, tagging and linking. This type of SMO creates a higher visibility for your site, back-links, and raises the influence users can have on your website and its business.

To be effective, social bookmarking tools and buttons need to be readily available and conveniently placed on all pages of your site which contain content; generally, the landing page, article pages, and informational pages.

Outlets we target:

• StumbleUpon
• Reddit
• Design Float
• Mixx
• Technorati
• Twitter
• Digg
• Delicious

Requires technical setup & monitoring? YES Requires strategic information updates? NO Requires daily information management? NO

Single sign-on is a mechanism that requires only a single action (a “sign-on”) to authenticate and authorize a member for access to your site. The member only needs to enter one name and password in order to access multiple restricted features in the website.

To be effective, your site must be technically setup with a sign-on button to the service(s) you choose. Button needs to be readily available and conveniently placed on your site pages for your visitors to take advantage of.

Outlets we target:

• Facebook Connect
• Google Connect
• Twitter Connect
• Posterous

Requires technical setup & monitoring? YES Requires strategic information updates? NO Requires daily information management? NO

Site visitors who subscribe to your RSS feeds will automatically receive updates from the website when new information is added to the feed; directly on their computer. Subscribers can easily distribute this news or share headlines, and thus your site will virally gain more exposure and traffic as your subscribers spread your information.

To be effective, your site must be technically setup with an xml feed; and a RSS or email subscription signup space needs to be readily available and conveniently placed on your site pages for visitors to take advantage of.

Secondly, you’ll need to keep the stream of current news and information flowing into the feed. To have the best return, your internal staff or SMO dedicated service needs to be on top of this REGULARLY.

Outlets we target:

• Feed Burner

Requires technical setup & monitoring? YES Requires strategic information updates? NO Requires daily information management? NO

Micro-Blogging is a form of communication that allows your company to describe your current status in short posts and also by sharing information with SMO outlets. By providing a ‘follow’ button on your website for a SMO outlet, your internal staff or SMO service can share the website’s current news or other things that your company wants to share or announce.

To be effective, your site must be technically setup with a follow button for your chosen SMO outlet.

Secondly, you’ll need to keep the stream of current news and information flowing. To gain the best possible advantage, your internal staff or SMO dedicated service needs to be on top of micro-blogging and sharing news and information DAILY.

Outlets we target:

• Twitter
• Tumblr
• Jaiku
• Plurk

Requires technical setup & monitoring? YES Requires strategic information updates? YES Requires daily information management? YES

To achieve an intense communication with your customers, a blog is a highly effective tool for managing public relations.

There are several types of blogging methods we use to most effectively target your intended audience. These include articles, video, and photo blog mediums.

To be effective, your site must be technically setup to integrate a blog from your chosen SMO outlet.

Secondly, you’ll need to keep the stream of current news and information flowing. To gain the best possible advantage, your internal staff or SMO dedicated service needs to be on top of blogging and sharing news and information REGULARLY.

Outlets we target:

• WordPress
• Blogspot (Blogger)
• Typepad
• YouTube
• etc

Requires technical setup & monitoring? YES Requires strategic information updates? YES Requires daily information management? OPTIONAL

Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

A February 2009 Compete.com study has ranked Facebook as the most used social network by worldwide monthly active users.

Facebook offers your company the opportunity to:

• BUILD A PRESENCE Create an authentic connection to your audience by sharing your voice and participating in dynamic conversations on Facebook.
• ENGAGE YOUR AUDIENCE Facebook provides numerous tools for you to reach and engage your audience. The tools below will help you get started.
• SPREAD YOUR MESSAGE Leverage the social graph on Facebook, the network of real connections through which people communicate and share information.

To be effective, your company must be technically setup for Facebook interaction.

Secondly, you’ll need to keep the stream of current news and information flowing. To gain the best possible advantage, your internal staff or SMO dedicated service needs to be on top of Facebook activity, and sharing news and information REGULARLY.

Tools on Facebook we target :

• Polling
• Ads
• Pages
• Events
• Connect
• Share

Requires technical setup & monitoring? YES Requires strategic information updates? YES Requires daily information management? OPTIONAL