Social Media Optimization – Expand your Marketing Channels

Social media optimization (SMO) is a series of techniques for generating publicity and exposure for your business through social media, online communities and community websites — One of the advantages of SMO is that it offers a relatively “free” set of marketing channels to utilize for your business promotion. The primary focus of SMO, as opposed to SEO (Search Engine Optimization), is to drive traffic from sources other than search engines.

Of course, as with SEO methods; you have to understand the techniques in order to successfully institute and profit from SMO endeavors. With our vast technical experience, and professional core of resources, Avasoft Solutions can start your business on the road to fulfilling your SMO goals.


Viral Marketing – Position Your Business with the IN Crowd

Social media optimization is an integral part of managing your business’ online reputation. If you care about your online presence and how your business is perceived; you should be investing in SMO.

SMO is in many ways linked to viral marketing where information, ideas, and interest are spread through the use of networking and online social mediums. By instituting a SMO strategy which successfully uses social media outlets to your advantage, you gain:

  • Traffic driven to your site – free!
  • Greatly expanded reach to potential customers
  • An influx of newly interested site visitors
  • A boost to your search engine ranking
  • An enhanced web presence
  • Resources to effectively and immediately manage your online reputation

SMO is all about online social interaction and keeping the stream of information flowing. To have the best return, your internal staff or SMO dedicated service needs to be on top of your SMO strategy and targeted outlets daily.

Social Media Optimization – Where to Begin?
Before investing in SMO, you’ll want to establish your target audience, and decide on which methods and types of SMO outlets you’d like to offer your visitors.There are many methods of SMO and new SMO outlets are being introduced at a rapid pace. To keep up with the latest trends, you’ll want to incorporate on your site at least a few of these methods: RSS feeds, social news buttons, blogging, and third-party community functionalities like images and videos.
What do I need to invest? You’ll need to invest your time and company resources. If you are limited on one or the other, invest in a quality SMO service like Avasoft SMO.Avasoft Solutions offers several packages and services designed to target the most popular SMO mediums available today:

Social Bookmarking

  • StumbleUpon
  • Reddit
  • Design Float
  • Mixx
  • Technorati
  • Twitter
  • Digg
  • Delicious

Single Sign-On

  • Facebook Connect
  • Google Connect
  • Twitter Connect

RSS Reader / Feeds

  • Feed Burner


  • Twitter
  • Pownce
  • Tumblr
  • Jaiku
  • Plurk

Blogging or Blogs

  • WordPress
  • Blogspot
  • Typepad
  • YouTube


  • Polling
  • Ads
  • Event
  • Pages
  • Events
  • Share
Our plan packages are available in a variety of configurations to suit any situation.

Custom packages are also available by request.

We also offer SMO consultation, please contact us and share your needs. We’ll share our solutions and design a package perfectly suited to your budget and SMO strategic business goals.Need more information?Please see our SMO SERVICE LIST to find descriptions and more information on each of our targeted SMO outlets.

Packaged Plans

Standard Setup for all Services Includes:

  • Creation of the technical code needed on your site to enable the selected SMO service.
  • Technical setup and addition of button(s) or signup space on your website.
  • Technical setup of the account for the SMO service selected.

Standard Plans:

  • Social Bookmarking (all 8 services)
  • Social Bookmarking (choose 4)
  • Single Sign-On (your choice)
  • RSS Reader / Feeds
  • Micro-blogs (your choice, *see Ala Carte)
  • Blogs (your choice, *see Ala Carte)
  • Facebook (all-inclusive); includes 2 hours a month of technical work

Ala Carte Menu

Our ala carte services are designed to offer you the flexibility to choose how and when your site is promoted.

  • Micro-Blog Singles: (140 words or less), minimum order of 10. Posted to your preferred service.
  • Micro-Blog Monthly: Coverage for a month! Includes 20 short (140 words or less), professionally written informational posts at the rate of 1 post per day Monday through Friday to your preferred service.
  • Blog Post: Includes one blog article (350-450 words), posted to your preferred service. (If your blog will require images, consider our professional layout service)
  • Dedicated Blog Monitor: A dedicated blog monitor will spend up to one hour per workday (Monday through Friday) keeping your blog up to date and responding to comments.

Working with your team continues to be a good experience. Many thanks for that. They have been patient waiting for content on the current site. I hope it is not a problem that there is wait time on getting remaining content. -- Lori --